As Bolinhas

Every summer, sellers of Berliners – cream-filled doughnuts without a hole in the middle – fill the Portuguese beaches.

Balinhas is an application developed to make it easier for customers to find Berliner sellers on the beach.  After opening the application, the user searches for the seller closest to them, checking in real time the stock and the different flavours characteristic of each seller’s delicacy. He then places his order by selecting the quantity and type of Berliners.

The order is sent to the seller who, via georeferencing, identifies the place where the customer for each order is located. When the seller is 10 meters away, the customer is notified and can even see in the application the icon representing the seller approaching to understand the distance they are at. The app branding was developed to convey the visual identity, aligned with the company’s value propositions, and to assist in relationship management and experience creation with the aim of broadening the application’s impact. The interface and functionalities were designed to generate value and establish consistency with the brand positioning, from the visual component, to the way support messages are written or as a team offers customer support.