{"id":20602,"date":"2021-11-12T11:36:51","date_gmt":"2021-11-12T11:36:51","guid":{"rendered":"https:\/\/www.algardata.com\/?p=20602"},"modified":"2021-11-12T14:46:04","modified_gmt":"2021-11-12T14:46:04","slug":"organizational-culture-what-it-is-importance-how-to-implement-and-examples","status":"publish","type":"post","link":"https:\/\/old.algardata.com\/en\/blog-en\/business\/organizational-culture-what-it-is-importance-how-to-implement-and-examples\/","title":{"rendered":"Organizational culture: what it is, importance, how to implement, and examples"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:1331.2px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_3 2_3 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><a href=\"https:\/\/old.algardata.com\/en\/blog\/\">Back<\/a><\/p>\n<\/div><style type=\"text\/css\">@media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:0px!important;margin-right:!important;margin-bottom:0px!important; margin-left:!important;}}@media only screen and (max-width:640px) {.fusion-title.fusion-title-1{margin-top:0px!important; margin-right:0px!important;margin-bottom:0px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:1.21;\">Organizational culture: what it is, importance, how to implement, and examples<\/h1><\/div><div class=\"fusion-sharing-box fusion-sharing-box-1 fusion-no-large-visibility boxed-icons article-social\" style=\"background-color:#ffffff;margin-top:60px;\" data-title=\"Organizational culture: what it is, importance, how to implement, and examples\" data-description=\"Back \r\n\r\nOrganizational culture: what it is, importance, how to implement, and examples     \r\n\r\n\r\n\r\nOrganizational\u00a0culture\u00a0dictates\u00a0the\u00a0way\u00a0employees\u00a0perceive\u00a0an\u00a0organization.\u00a0\u00a0\r\n\r\nYour\u00a0organization\u00a0has\u00a0its\u00a0own\u00a0culture,\u00a0an\u00a0environment,\u00a0or\u00a0atmosphere\u00a0that\u00a0people\u00a0feel\u00a0in\u00a0their\u00a0workplace\u00a0that\u00a0is\u00a0also\u00a0related\u00a0to\u00a0its\u00a0vision\u00a0and\u00a0goals.\u00a0\u00a0\r\n\r\nWhen\u00a0the\u00a0culture\u00a0is\u00a0well\u00a0defined,\u00a0the\u00a0company\u00a0acquires\u00a0several\u00a0competitive\u00a0advantages\u00a0by\u00a0starting\u00a0with\u00a0values\u00a0rooted\u00a0in\u00a0each\u00a0component\u00a0of\u00a0its\u00a0teams.\u00a0 In\u00a0this\u00a0way,\u00a0there\u00a0is\u00a0a\u00a0coherent\u00a0trajectory,\u00a0which\u00a0contributes\u00a0to\u00a0growth.\u00a0\u00a0\r\n\r\nIf\u00a0you\u00a0want\u00a0to define,\u00a0implement\u00a0or\u00a0improve\u00a0your\u00a0corporate\u00a0culture, continue\u00a0reading\u00a0this\u00a0article.\u00a0\u00a0\r\n\r\n\u00a0\r\n\u00a0What\u00a0is\u00a0organizational\u00a0culture?\u00a0\u00a0\r\nOrganizational culture is defined as a\" data-link=\"https:\/\/old.algardata.com\/en\/blog-en\/business\/organizational-culture-what-it-is-importance-how-to-implement-and-examples\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-1 boxed-icons\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fold.algardata.com%2Fen%2Fblog-en%2Fbusiness%2Forganizational-culture-what-it-is-importance-how-to-implement-and-examples%2F&amp;t=Organizational%20culture%3A%20what%20it%20is%2C%20importance%2C%20how%20to%20implement%2C%20and%20examples\" target=\"_blank\" title=\"Facebook\" aria-label=\"Facebook\" data-placement=\"left\" data-toggle=\"tooltip\" data-title=\"Facebook\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook\" 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\r\n\r\n\r\n\r\nOrganizational\u00a0culture\u00a0dictates\u00a0the\u00a0way\u00a0employees\u00a0perceive\u00a0an\u00a0organization.\u00a0\u00a0\r\n\r\nYour\u00a0organization\u00a0has\u00a0its\u00a0own\u00a0culture,\u00a0an\u00a0environment,\u00a0or\u00a0atmosphere\u00a0that\u00a0people\u00a0feel\u00a0in\u00a0their\u00a0workplace\u00a0that\u00a0is\u00a0also\u00a0related\u00a0to\u00a0its\u00a0vision\u00a0and\u00a0goals.\u00a0\u00a0\r\n\r\nWhen\u00a0the\u00a0culture\u00a0is\u00a0well\u00a0defined,\u00a0the\u00a0company\u00a0acquires\u00a0several\u00a0competitive\u00a0advantages\u00a0by\u00a0starting\u00a0with\u00a0values\u00a0rooted\u00a0in\u00a0each\u00a0component\u00a0of\u00a0its\u00a0teams.\u00a0 In\u00a0this\u00a0way,\u00a0there\u00a0is\u00a0a\u00a0coherent\u00a0trajectory,\u00a0which\u00a0contributes\u00a0to\u00a0growth.\u00a0\u00a0\r\n\r\nIf\u00a0you\u00a0want\u00a0to define,\u00a0implement\u00a0or\u00a0improve\u00a0your\u00a0corporate\u00a0culture, continue\u00a0reading\u00a0this\u00a0article.\u00a0\u00a0\r\n\r\n\u00a0\r\n\u00a0What\u00a0is\u00a0organizational\u00a0culture?\u00a0\u00a0\r\nOrganizational culture is defined as a\" data-link=\"https:\/\/old.algardata.com\/en\/blog-en\/business\/organizational-culture-what-it-is-importance-how-to-implement-and-examples\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper sharingbox-shortcode-icon-wrapper-2 boxed-icons\"><span><a href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fold.algardata.com%2Fen%2Fblog-en%2Fbusiness%2Forganizational-culture-what-it-is-importance-how-to-implement-and-examples%2F&amp;t=Organizational%20culture%3A%20what%20it%20is%2C%20importance%2C%20how%20to%20implement%2C%20and%20examples\" target=\"_blank\" title=\"Facebook\" aria-label=\"Facebook\" data-placement=\"left\" data-toggle=\"tooltip\" data-title=\"Facebook\"><i class=\"fusion-social-network-icon fusion-tooltip fusion-facebook awb-icon-facebook\" 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!important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column blog_article\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><p><img decoding=\"async\" class=\"lazyload size-medium wp-image-20612\" title=\"Cultura organizacional hero\" src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-hero-1920x1080.jpg\" data-orig-src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-hero-1920x1080.jpg\" alt=\"Cultura organizacional hero\" width=\"1920\" height=\"1080\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-hero-200x113.jpg 200w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-hero-400x225.jpg 400w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-hero-600x338.jpg 600w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-hero-768x432.jpg 768w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-hero-800x450.jpg 800w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-hero-1200x675.jpg 1200w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-hero-1536x864.jpg 1536w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-hero.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><span data-contrast=\"auto\">Organizational\u00a0culture\u00a0dictates\u00a0the\u00a0way\u00a0employees\u00a0perceive\u00a0an\u00a0organization.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Your\u00a0organization\u00a0has\u00a0its\u00a0own\u00a0culture,\u00a0an\u00a0environment,\u00a0or\u00a0atmosphere\u00a0that\u00a0people\u00a0feel\u00a0in\u00a0their\u00a0workplace\u00a0that\u00a0is\u00a0also\u00a0related\u00a0to\u00a0its\u00a0vision\u00a0and\u00a0goals.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When\u00a0the\u00a0culture\u00a0is\u00a0well\u00a0defined,\u00a0the\u00a0company\u00a0acquires\u00a0several\u00a0competitive\u00a0advantages\u00a0by\u00a0starting\u00a0with\u00a0values\u00a0rooted\u00a0in\u00a0each\u00a0component\u00a0of\u00a0its\u00a0teams.\u00a0 In\u00a0this\u00a0way,\u00a0there\u00a0is\u00a0a\u00a0coherent\u00a0trajectory,\u00a0which\u00a0contributes\u00a0to\u00a0growth.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If\u00a0you\u00a0want\u00a0to define,\u00a0implement\u00a0or\u00a0improve\u00a0your\u00a0corporate\u00a0culture, continue\u00a0reading\u00a0this\u00a0article.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h3><span data-contrast=\"auto\">\u00a0<\/span><b><span data-contrast=\"auto\">What\u00a0is\u00a0organizational\u00a0culture?\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Organizational culture is defined as a strategic resource. It is formed by a set of beliefs, values, and norms that influence the climate of a company. This corporate culture is important for organizations because it guides and aligns the behavior of employees and the way the company conducts its business. In this sense, it is important to define how your company positions itself and differentiates itself in the market. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">For example, a cosmetics company that adopts a policy of not testing on animals includes this practice in its organizational culture. Even simpler norms, such as the existence or not of a dress code, are part of the set of practices that form the essence of the company. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">A great challenge, in this sense, is to go from theory to practice. The desired values and behaviors are almost always described in organizational culture plans but are not always implemented on a day-to-day basis. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To use organizational culture as a competitive advantage, it is necessary to understand how it works, identify the types of culture present in the company, and promote changes to strengthen it. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-medium wp-image-20609\" title=\"Cultura organizacional 2\" src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-2-1920x1080.jpg\" data-orig-src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-2-1920x1080.jpg\" alt=\"Cultura organizacional 2\" width=\"1920\" height=\"1080\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-2-200x113.jpg 200w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-2-400x225.jpg 400w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-2-600x338.jpg 600w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-2-768x432.jpg 768w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-2-800x450.jpg 800w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-2-1200x675.jpg 1200w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-2-1536x864.jpg 1536w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-2.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><b><span data-contrast=\"auto\">The 4 types of organizational culture\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">There\u00a0are\u00a0different\u00a0formats\u00a0for\u00a0classifying\u00a0the\u00a0types\u00a0of\u00a0corporate\u00a0culture,\u00a0considering\u00a0the\u00a0perspective\u00a0of\u00a0people\u00a0management,\u00a0hierarchy,\u00a0and\u00a0structure,\u00a0among\u00a0others.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To\u00a0simplify\u00a0this\u00a0analysis,\u00a0we\u00a0have\u00a0taken\u00a0into\u00a0consideration\u00a0the\u00a0view\u00a0of\u00a0one\u00a0of\u00a0the\u00a0pioneers\u00a0in\u00a0the\u00a0subject,\u00a0researcher\u00a0Charles\u00a0Handy.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In 1976, Handy released the work &#8220;How to Understand Organizations,&#8221; defining his division of these entities into four types of culture, based on the channels of power they possess <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ol>\n<li><strong>Power Culture \u00a0<\/strong><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">This is characterized by the centralization of power in the hands of the founder or CEO. From his insider&#8217;s view, the leader moves every department of the company.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ol start=\"2\">\n<li><strong>Culture of Roles\u00a0\u00a0<\/strong><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">As the name suggests, it refers to a culture based on bureaucracy, in which rigid rules and processes that emphasize rationality prevail.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li><strong>Task Culture \u00a0<\/strong><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">It corresponds to a more flexible culture, centered on projects and results, and which allows for influence by the teams responsible for the work. It may refer to horizontal environments, where there is no hierarchy, and even to innovative structures such as the business model of startups.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ol start=\"4\">\n<li><strong>People Culture \u00a0<\/strong><\/li>\n<\/ol>\n<p><span data-contrast=\"auto\">Human capital is put first, prioritizing the well- eing and development of employees&#8217; talents, considered essential to the company&#8217;s success. Benefits, career plans, and study incentives are some of the characteristics of companies that adopt this type of culture. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">How\u00a0is\u00a0an\u00a0organization&#8217;s\u00a0culture\u00a0created?\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The organizational culture of a company can be analyzed from common essential points. In general, culture is born from the principles, beliefs, and values of the company&#8217;s founders and main leaders. So, the premise of leading by example is taken to the highest level when the subject is corporate culture. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Besides\u00a0managers in\u00a0higher\u00a0positions, 5\u00a0other\u00a0elements\u00a0influence\u00a0the\u00a0formation\u00a0of\u00a0organizational\u00a0culture:\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Community:<\/strong> influences the company&#8217;s culture by interacting, providing, and acquiring the economic resources needed to run the company.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Customer:<\/strong> can modify the culture from their expectations regarding the quality of products\/services and service.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Size of the\u00a0organization:<\/strong>\u00a0impacts the culture regarding delegation of power and responsibilities.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Legal nature of the owner:<\/strong> whether the company is public or private determines the levels of corporatism and the demand for efficiency.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Technological\u00a0aspects:\u00a0<\/strong>represent\u00a0the\u00a0materialization\u00a0of\u00a0some\u00a0values\u00a0regarding\u00a0quality,\u00a0employability,\u00a0size\u00a0of\u00a0activities, etc.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Informal\u00a0communication\u00a0network:<\/strong>\u00a0the\u00a0name\u00a0given\u00a0to\u00a0the\u00a0day-to-day\u00a0communication,\u00a0usually\u00a0done\u00a0by\u00a0the\u00a0workers\u00a0in\u00a0the\u00a0absence\u00a0of\u00a0the\u00a0managers.\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">These characteristics are evaluated based on the reality of each company. Thus, there is no point in creating an organizational culture that has no identification with the identifiable characteristics within the company. This is an essential point: the corporate culture is the mirror of the company.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"lazyload size-medium wp-image-20606\" title=\"Cultura organizacional 1\" src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-1-1920x1080.jpg\" data-orig-src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-1-1920x1080.jpg\" alt=\"Cultura organizacional 1\" width=\"1920\" height=\"1080\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-1-200x113.jpg 200w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-1-400x225.jpg 400w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-1-600x338.jpg 600w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-1-768x432.jpg 768w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-1-800x450.jpg 800w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-1-1200x675.jpg 1200w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-1-1536x864.jpg 1536w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/11\/Cultura-organizacional-1.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<h3><b><span data-contrast=\"auto\">How\u00a0important\u00a0is\u00a0organizational\u00a0culture?\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">The\u00a0organizational\u00a0culture\u00a0is\u00a0the\u00a0reflection\u00a0of\u00a0the\u00a0values\u00a0that\u00a0the\u00a0organization\u00a0holds,\u00a0guiding\u00a0the\u00a0paths\u00a0to\u00a0be\u00a0followed\u00a0and\u00a0preparing\u00a0the\u00a0company\u00a0for\u00a0the\u00a0future.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Another\u00a0important\u00a0point\u00a0is\u00a0the\u00a0development\u00a0of\u00a0human\u00a0resources.\u00a0Because\u00a0it\u00a0is\u00a0a moral\u00a0and\u00a0ethical\u00a0alignment,\u00a0culture\u00a0demonstrates\u00a0to\u00a0employees\u00a0what\u00a0the\u00a0company&#8217;s\u00a0expectations\u00a0are\u00a0and\u00a0how\u00a0it\u00a0should\u00a0act.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The\u00a0result\u00a0is\u00a0a\u00a0healthier\u00a0environment\u00a0that\u00a0promotes\u00a0productivity\u00a0since\u00a0employees\u00a0stop\u00a0worrying\u00a0about\u00a0external\u00a0issues\u00a0and\u00a0start\u00a0dedicating\u00a0their\u00a0actions\u00a0to\u00a0the\u00a0tasks\u00a0to\u00a0be\u00a0developed.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Talent\u00a0attraction\u00a0and\u00a0retention:<\/strong> A\u00a0solid\u00a0culture\u00a0impacts\u00a0the\u00a0attraction\u00a0of\u00a0potential\u00a0talent,\u00a0decreasing\u00a0retention\u00a0efforts\u00a0if\u00a0professionals\u00a0are\u00a0hired\u00a0effectively.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Self-management:<\/strong> Teams\u00a0with\u00a0a positive\u00a0and\u00a0strong\u00a0organizational\u00a0culture\u00a0are more\u00a0autonomous. Managers\u00a0don&#8217;t\u00a0need\u00a0to\u00a0repeat\u00a0the\u00a0implicit\u00a0rules to\u00a0exhaustion\u00a0because\u00a0everyone\u00a0has\u00a0already\u00a0incorporated\u00a0them\u00a0and\u00a0follows\u00a0them.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Process\u00a0simplification:\u00a0<\/strong>When\u00a0everyone\u00a0incorporates\u00a0the\u00a0organizational\u00a0culture,\u00a0company\u00a0processes\u00a0become\u00a0more\u00a0streamlined,\u00a0since\u00a0everyone\u00a0knows\u00a0how\u00a0to\u00a0act\u00a0and\u00a0do\u00a0their\u00a0part.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Better organizational climate:<\/strong> A healthy and well-structured organizational culture makes the work environment better in many ways. Besides increasing the productivity of employees, it avoids coexistence and management problems, among others. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>Customer\u00a0satisfaction:\u00a0<\/strong>Most\u00a0customers\u00a0understand\u00a0when\u00a0things\u00a0are\u00a0working\u00a0well\u00a0and\u00a0when\u00a0they\u00a0are\u00a0not.\u00a0With\u00a0organizational\u00a0culture,\u00a0everyone\u00a0learns\u00a0to\u00a0manage\u00a0and\u00a0relate\u00a0better!\u00a0Naturally,\u00a0when\u00a0we\u00a0like\u00a0the\u00a0relationship\u00a0with\u00a0a\u00a0company,\u00a0we\u00a0want\u00a0to do business\u00a0with\u00a0it\u00a0again.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Organizational\u00a0Culture:\u00a0How\u00a0to\u00a0implement\u00a0it\u00a0in\u00a05\u00a0steps\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">If\u00a0you\u00a0have\u00a0reached\u00a0this\u00a0point,\u00a0you\u00a0are\u00a0probably\u00a0rethinking\u00a0your\u00a0corporate\u00a0culture\u00a0and\u00a0the\u00a0impacts\u00a0it\u00a0has\u00a0on\u00a0the\u00a0company.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Note\u00a0that\u00a0even\u00a0in\u00a0organizations\u00a0that\u00a0have\u00a0never\u00a0developed\u00a0this\u00a0topic,\u00a0there\u00a0is\u00a0a\u00a0valid\u00a0culture\u00a0on\u00a0a\u00a0day-to-day\u00a0basis,\u00a0but\u00a0it\u00a0can\u00a0be\u00a0weak,\u00a0uneven,\u00a0and\u00a0decentralized.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This means, for example, that different departments have built their customs, and possibly customers perceive there is a disruption in interactions with the company. It can also impact widespread employee dissatisfaction, as bad habits end up being tolerated due to the absence of strong leadership. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Regardless\u00a0of\u00a0the\u00a0scenario\u00a0that\u00a0sparked\u00a0the\u00a0desire\u00a0to\u00a0change\u00a0and\u00a0implement\u00a0a\u00a0strong\u00a0culture,\u00a0know\u00a0that\u00a0transformation\u00a0is\u00a0possible\u00a0as\u00a0long\u00a0as\u00a0leaderships\u00a0are\u00a0willing\u00a0to\u00a0adapt\u00a0the\u00a0components\u00a0of\u00a0the\u00a0corporate\u00a0culture.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Check\u00a0out\u00a0these\u00a0five\u00a0steps to\u00a0implement\u00a0an\u00a0organizational\u00a0culture\u00a0adapted\u00a0to\u00a0your\u00a0company.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><strong>Define\u00a0your company&#8217;s values\u00a0\u00a0<\/strong><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">What\u00a0are\u00a0the\u00a0values\u00a0that\u00a0you\u00a0want\u00a0to take as a\u00a0basis\u00a0in\u00a0your\u00a0company?\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">If\u00a0you\u00a0want\u00a0higher\u00a0quality\u00a0in\u00a0relationships,\u00a0products,\u00a0and\u00a0services,\u00a0choose\u00a0professionalism.\u00a0If\u00a0you\u00a0value\u00a0integrity,\u00a0choose\u00a0ethics\u00a0as\u00a0your\u00a0value.\u00a0\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Do\u00a0this\u00a0exercise\u00a0and\u00a0point\u00a0out\u00a0the\u00a0key\u00a0elements\u00a0that\u00a0the\u00a0company\u00a0should\u00a0institutionalize.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Then meet with a strategic team that will be the bearers of these values, taking responsibility for sharing them with other employees. If your company is smaller, invite everyone to this meeting.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><strong>Share\u00a0your values\u00a0\u00a0<\/strong><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Cultural\u00a0values\u00a0are\u00a0the\u00a0foundation\u00a0of\u00a0the\u00a0relationship\u00a0between\u00a0your\u00a0company\u00a0and\u00a0the\u00a0world.\u00a0So\u00a0they\u00a0deserve\u00a0prominence\u00a0in\u00a0every\u00a0meeting,\u00a0event,\u00a0presentation,\u00a0and\u00a0material\u00a0used\u00a0for\u00a0company\u00a0communication,\u00a0whether\u00a0internally\u00a0or\u00a0externally.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This is the way for employees and customers to understand, comprehend, and start relating the values to the company, acting according to these premises. This can be done with people management actions, joining communication tools, training, events, feedbacks, among other strategies.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><strong>Invest in people\u00a0\u00a0<\/strong><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">One\u00a0practice\u00a0to\u00a0disseminate\u00a0the\u00a0company&#8217;s\u00a0organizational\u00a0culture\u00a0is\u00a0to\u00a0invest\u00a0in\u00a0people.\u00a0After\u00a0all,\u00a0they\u00a0are\u00a0the\u00a0ones\u00a0who\u00a0are\u00a0present\u00a0in\u00a0the\u00a0daily\u00a0routine\u00a0of\u00a0the\u00a0business.\u00a0Therefore,\u00a0the\u00a0culture\u00a0must\u00a0be\u00a0accessible\u00a0to\u00a0everyone,\u00a0regardless\u00a0of\u00a0position\u00a0or\u00a0area.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The performance of the leadership also has a strategic role. The company&#8217;s leaders have the mission to disseminate the organization&#8217;s values, motivate employees, provide feedback, among other tasks that contribute to strengthening the organizational culture among team members.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><strong>Develop a communication culture\u00a0\u00a0<\/strong><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Communication will be essential in this process and can be applied in companies of different sizes, all that is needed is to adapt the strategy to the size and profile of the business. The use of banners or internal messages are simple strategies, but they become positive to transmit the company&#8217;s mission and values. The use of magazines, blogs, videos, internal chats, and other channels are also widely used strategies to achieve these goals. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In addition, by developing a culture of communication, the company facilitates the exchange of information and feedback between employees and managers. This contributes to the overall corporate environment and the climate of the organization.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><strong>Improve\u00a0the culture\u00a0\u00a0<\/strong><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">As important as knowing your clients is knowing your employees. So don&#8217;t forget to monitor their perception of the company in the same way you monitor customer satisfaction. <\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Most\u00a0of\u00a0the\u00a0time,\u00a0periodic\u00a0surveys,\u00a0combined\u00a0with\u00a0lunches\u00a0or\u00a0coffees\u00a0with\u00a0employees\u00a0are\u00a0enough\u00a0to\u00a0gather\u00a0feedback.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Whenever you identify negative trends, ask what can be improved and designate one or more people responsible for\u00a0taking action.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<h3><b><span data-contrast=\"auto\">Examples of a strong organizational culture\u00a0<\/span><\/b><span data-ccp-props=\"{\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">To\u00a0understand, in\u00a0practical\u00a0terms,\u00a0the\u00a0importance\u00a0of\u00a0organizational\u00a0culture,\u00a0we\u00a0will\u00a0now\u00a0address\u00a0some\u00a0renowned\u00a0success\u00a0stories.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><strong>Google\u00a0\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Google\u00a0is\u00a0constantly\u00a0used\u00a0as a\u00a0reference\u00a0for\u00a0people\u00a0management in\u00a0several\u00a0startups\u00a0and\u00a0entrepreneurship\u00a0events.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Google\u00a0employees,\u00a0who\u00a0have\u00a0been\u00a0affectionately\u00a0nicknamed\u00a0Googlers,\u00a0work\u00a0in\u00a0an\u00a0informal\u00a0and\u00a0fun\u00a0environment,\u00a0which\u00a0contrasts\u00a0with\u00a0most\u00a0offices,\u00a0with\u00a0their\u00a0impersonal\u00a0architecture.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In this way, one of the most striking features of the company is to think about the workers&#8217; well-being. In this sense, free meals, parties, trips, and prizes are offered, in addition to a series of benefits for employees. Everyone wins: the employees, by getting more advantages and quality of life, and the company, by having more productive professionals, which improves the organization&#8217;s results.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><strong>Facebook\u00a0\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">The\u00a0social network\u00a0is\u00a0the\u00a0largest\u00a0on\u00a0the\u00a0planet.\u00a0It\u00a0is\u00a0constantly\u00a0pointed\u00a0out\u00a0the\u00a0influence\u00a0of\u00a0the\u00a0company&#8217;s\u00a0organizational\u00a0culture\u00a0as\u00a0one\u00a0of\u00a0the\u00a0causes for business\u00a0success.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The focus on teamwork and open communication has favored innovation and sustainable growth of the organization. As a strategy, leaders dialogue with employees more horizontally, leaving the top-down method aside, which contributes to greater understanding between both parties.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><strong>Starbucks\u00a0\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Starbucks\u00a0is\u00a0an\u00a0American\u00a0multinational\u00a0company\u00a0with\u00a0the\u00a0largest\u00a0chain\u00a0of\u00a0coffee\u00a0shops\u00a0in\u00a0the\u00a0world.\u00a0Its\u00a0organizational\u00a0culture\u00a0is\u00a0supported\u00a0by\u00a0two\u00a0pillars:\u00a0sustainability\u00a0and\u00a0community\u00a0well-being.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This culture is so deeply rooted that some franchises often give discounts to customers who reuse their coffee cups. In addition, the stores are in the habit of promoting actions that alert and stimulate the environmental awareness of their employees and customers.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><strong>Apple\u00a0\u00a0<\/strong><\/p>\n<p><span data-contrast=\"auto\">Apple is one of the most successful technology companies of all time. Over the years, the company has created a strong organizational culture, in which the focus is on the creativity and autonomy of employees in developing their activities. With this premise, the freedom of professionals to develop their work has been increased, which has generated more creative and innovative solutions for the company.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><strong>Netflix\u00a0<\/strong><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">In 2009,\u00a0one\u00a0of\u00a0the\u00a0founders\u00a0of\u00a0the\u00a0organization\u00a0drafted\u00a0a manifesto, in\u00a0which\u00a0he\u00a0highlights\u00a0the\u00a0foundations\u00a0of\u00a0the\u00a0company&#8217;s\u00a0organizational\u00a0culture.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This culture was titled &#8220;Netflix Culture: Freedom and Responsibility&#8221;. As the name suggests, it is based on the principles of freedom for employees,\u00a0if\u00a0their responsibilities to the company are respected.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Furthermore,\u00a0the\u00a0document\u00a0advocates\u00a0the\u00a0role\u00a0of\u00a0maintaining\u00a0flexible\u00a0behaviors\u00a0and\u00a0processes as a\u00a0solution\u00a0to\u00a0avoid\u00a0unnecessary\u00a0expenses\u00a0generated\u00a0by\u00a0a\u00a0broad\u00a0control\u00a0system.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u00a0hope\u00a0this\u00a0article\u00a0has\u00a0cleared\u00a0up\u00a0your\u00a0main\u00a0doubts!\u00a0Follow\u00a0our\u00a0blog to\u00a0stay\u00a0up\u00a0to date\u00a0with\u00a0all\u00a0our\u00a0tips\u00a0and\u00a0news.\u00a0<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span 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