{"id":17793,"date":"2021-02-02T11:41:07","date_gmt":"2021-02-02T11:41:07","guid":{"rendered":"https:\/\/www.algardata.com\/?p=17793"},"modified":"2021-02-15T16:16:37","modified_gmt":"2021-02-15T16:16:37","slug":"e-commerce-5-acciones-para-aumentar-las-ventas-online-en-2021","status":"publish","type":"post","link":"https:\/\/old.algardata.com\/es\/blog-es\/negocios-es\/e-commerce-5-acciones-para-aumentar-las-ventas-online-en-2021\/","title":{"rendered":"e-Commerce: 5 acciones para aumentar las ventas online en 2021"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" 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{.fusion-title.fusion-title-1{margin-top:0px!important; margin-right:0px!important;margin-bottom:0px!important; margin-left:0px!important;}}<\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:1.21;\">e-Commerce: 5 acciones para aumentar las ventas online en 2021<\/h1><\/div><div class=\"fusion-sharing-box fusion-sharing-box-1 fusion-no-large-visibility boxed-icons article-social\" style=\"background-color:#ffffff;margin-top:60px;\" data-title=\"e-Commerce: 5 acciones para aumentar las ventas online en 2021\" data-description=\"Volver \r\n\r\ne-Commerce: 5 acciones para aumentar las ventas online en 2021    \r\n\r\n\r\n\r\n\u00bfSab\u00eda que las ventas online siguen creciendo en todo el mundo?\r\n\r\nEl mundo del\" 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}@media only screen and (max-width:640px){.fusion-sharing-box-2{flex-direction:row !important;align-items:center !important;}.fusion-sharing-box-2 h4{margin-right:0.5em !important;margin-bottom:0 !important;}.sharingbox-shortcode-icon-wrapper-2{width:auto !important;justify-content:space-between !important;} }<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column blog_article \"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><p><img decoding=\"async\" class=\"lazyload size-full wp-image-17852\" title=\"artigo vender online 02 21 header ES\" src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_header_ES.png\" data-orig-src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_header_ES.png\" alt=\"artigo vender online 02 21 header ES\" width=\"800\" height=\"400\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27400%27%20viewBox%3D%270%200%20800%20400%27%3E%3Crect%20width%3D%27800%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_header_ES-200x100.png 200w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_header_ES-400x200.png 400w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_header_ES-600x300.png 600w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_header_ES-768x384.png 768w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_header_ES.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><strong>\u00bfSab\u00eda que las ventas online siguen creciendo en todo el mundo?<\/strong><\/p>\n<p>El mundo del e-Commerce y la venta online ha evolucionado mucho en los \u00faltimos a\u00f1os, y ahora hay m\u00e1s competencia que nunca.<\/p>\n<p>La venta online es una forma pr\u00e1ctica y r\u00e1pida de comprar, lo que hace que cada vez m\u00e1s consumidores prefieran esta forma de comprar. \u00a1Aprenda a sacar provecho de esto!<\/p>\n<p>Las tiendas online son cada vez m\u00e1s comunes, ya sea en negocios que funcionan s\u00f3lo online o como m\u00e9todo para promover el crecimiento de una tienda f\u00edsica. La verdad es que hoy en d\u00eda, si su negocio no est\u00e1 online, es casi como si no existiera.<\/p>\n<p>Comprar online es ya tan habitual que los clientes ya lo esperan como norma para la mayor\u00eda de las tiendas. En la actualidad, entrar en la p\u00e1gina web de un negocio y no encontrar la opci\u00f3n de venta online supone incluso una incomodidad. Y de hecho, en cualquier tipo de negocio, independientemente de su escala o longevidad, siempre habr\u00e1 un objetivo principal: aumentar las ventas online.<\/p>\n<p>Descubre en esta gu\u00eda los principales secretos de la venta online. Aunque no hay una receta fija para el \u00e9xito, hemos seleccionado algunos consejos muy pr\u00e1cticos que pueden ayudarte en este nuevo viaje. Siga leyendo.<\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-17809\" title=\"artigo vender online 02 21 imagem1\" src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem1.png\" data-orig-src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem1.png\" alt=\"artigo vender online 02 21 imagem1\" width=\"800\" height=\"400\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27400%27%20viewBox%3D%270%200%20800%20400%27%3E%3Crect%20width%3D%27800%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem1-200x100.png 200w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem1-400x200.png 400w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem1-600x300.png 600w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem1-768x384.png 768w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem1.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>1. Establezca su estrategia de e-Commerce<\/h3>\n<p>Para vender con \u00e9xito en Internet, debe saber cu\u00e1l es su estrategia y cumplirla. Esto incluye sus canales de venta: \u00bfquiere vender s\u00f3lo online o tiene tambi\u00e9n una tienda f\u00edsica?<\/p>\n<p>Tambi\u00e9n tendr\u00e1 que decidir la gama de productos que tendr\u00e1 en stock. \u00bfEst\u00e1 especializado en una cosa o vende una amplia gama de productos?<\/p>\n<p>En la fase de b\u00fasqueda de productos para vender online, una de las mejores estrategias es simplemente escuchar lo que tienen que decir tus clientes. Puede ser una buena idea consultar listas de productos m\u00e1s vendidos, informes de tendencias, hashtags de Instagram y otros contenidos que muestren ideas de productos.<\/p>\n<p>\u00bfNo sabe por d\u00f3nde empezar a buscar? Consulte los mercados y las p\u00e1ginas web de los gigantes del mercado online, que lanzan regularmente listas de \u00e9xitos de ventas online.<\/p>\n<p>Al analizar los productos de estas listas, intente identificar posibles tendencias o factores que se repitan en el caso de dos o m\u00e1s productos: colores, formatos, tejidos, entre otros. En el comercio electr\u00f3nico, el secreto para tener un proyecto de \u00e9xito es simplemente saber prever y adelantarse a las posibles tendencias de las grandes superficies y comercializar productos que llenen un espacio en el mercado.<\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-17806\" title=\"artigo vender online 02 21 imagem2\" src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem2.png\" data-orig-src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem2.png\" alt=\"artigo vender online 02 21 imagem2\" width=\"800\" height=\"400\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27400%27%20viewBox%3D%270%200%20800%20400%27%3E%3Crect%20width%3D%27800%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem2-200x100.png 200w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem2-400x200.png 400w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem2-600x300.png 600w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem2-768x384.png 768w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem2.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>2. Est\u00e9 presente en diferentes dispositivos<\/h3>\n<p>\u00bfSab\u00eda que el 65% de los consumidores tambi\u00e9n afirma utilizar un PC para comprar online? El 50% de todas las transacciones de comercio electr\u00f3nico del mundo se realizan a trav\u00e9s de diferentes dispositivos.<\/p>\n<p>Los consumidores no distinguen entre navegar por Internet en su m\u00f3vil o utilizar su tableta, desktop o port\u00e1til. Por lo tanto, tampoco puede darse el lujo de hacerlo.<\/p>\n<p>Aseg\u00farese de ofrecer una experiencia de usuario adecuada en todas las plataformas.<\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-17815\" title=\"artigo vender online 02 21 imagem3\" src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem3.png\" data-orig-src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem3.png\" alt=\"artigo vender online 02 21 imagem3\" width=\"800\" height=\"400\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27400%27%20viewBox%3D%270%200%20800%20400%27%3E%3Crect%20width%3D%27800%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem3-200x100.png 200w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem3-400x200.png 400w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem3-600x300.png 600w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem3-768x384.png 768w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem3.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>3. Elija el software de e-Commerce adecuado<\/h3>\n<p>Hay much\u00edsimos sitios web entre los que elegir: es importante que seleccione el m\u00e1s adecuado para su negocio. Una plataforma de comercio electr\u00f3nico es un software que sirve para crear su tienda online. Puede desarrollarla usted mismo, contratar a un especialista o adquirir una soluci\u00f3n existente que le proporcione todo lo necesario para centrarse en el marketing y las ventas en lugar de en la tecnolog\u00eda necesaria para mantener su plataforma.<\/p>\n<p><strong>\u00bfCu\u00e1l es la mejor plataforma de e-Commerce para mi negocio?<\/strong><\/p>\n<p>Redes sociales y mercados: Se trata de aplicaciones dentro de redes sociales como Facebook + e-Commerce o mercados de Internet como Lire Marketplace.<\/p>\n<p>Soluciones SaaS: Pagar por usar el software como un servicio.<\/p>\n<p>Desarrollo propio: Su propio equipo o un especialista programa la plataforma seg\u00fan sus necesidades y preferencias.<\/p>\n<p>Open Source: Plataformas desarrolladas por especialistas que sirven para varios tipos de comercio electr\u00f3nico, ya que est\u00e1n disponibles en Internet para que el usuario las descargue y monte su tienda con ellas.<\/p>\n<p>Plataformas con licencia: Son creadas por empresas de software y se paga por su uso.<\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-17818\" title=\"artigo vender online 02 21 imagem4\" src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem4.png\" data-orig-src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem4.png\" alt=\"artigo vender online 02 21 imagem4\" width=\"800\" height=\"400\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27400%27%20viewBox%3D%270%200%20800%20400%27%3E%3Crect%20width%3D%27800%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem4-200x100.png 200w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem4-400x200.png 400w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem4-600x300.png 600w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem4-768x384.png 768w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem4.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>4. Cree una experiencia de entrega excelente<\/h3>\n<p>La satisfacci\u00f3n y la retenci\u00f3n de los clientes son vitales para que cualquier empresa sobreviva, sobre todo porque el 80% de los ingresos futuros de una empresa proceden del 20% de sus clientes actuales. Por lo tanto, ofrecer una experiencia de env\u00edo y entrega eficaz y racionalizada es clave para el futuro de un negocio de e-Commerce.<\/p>\n<p>Si consigue definir correctamente su estrategia de entrega, aumentar\u00e1 la tasa de conversi\u00f3n en su sitio web y animar\u00e1 a los consumidores a volver a comprar en su tienda online. Su estrategia de entrega abarca desde el precio que cobra y los servicios que ofrece, hasta lo que llega al pedido y el aspecto est\u00e9tico del embalaje.<\/p>\n<p>Cuanto mayor sea su conocimiento del cliente final, mayor ser\u00e1 su compromiso de crear una experiencia de entrega valiosa.<\/p>\n<p>Hay muchas cosas que se pueden hacer, pero sobre todo, es importante que:<\/p>\n<p>Sincronice su sistema de gesti\u00f3n inform\u00e1tica con sus proveedores de servicios de entrega y log\u00edstica con facilidad y escalabilidad.<\/p>\n<p>Encuentre el mejor servicio de entrega para cada pa\u00eds.<\/p>\n<p>Controle todos sus pedidos en un solo lugar, creando un entorno omnicanal para su cliente.<\/p>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-17821\" title=\"artigo vender online 02 21 imagem5\" src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem5.png\" data-orig-src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem5.png\" alt=\"artigo vender online 02 21 imagem5\" width=\"800\" height=\"400\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27400%27%20viewBox%3D%270%200%20800%20400%27%3E%3Crect%20width%3D%27800%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem5-200x100.png 200w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem5-400x200.png 400w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem5-600x300.png 600w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem5-768x384.png 768w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/02\/artigo_vender-online_02_21_imagem5.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3>5. Construya una marca online de confianza<\/h3>\n<p>Los actuales compradores online tienen mucha experiencia. Al igual que usted no comprar\u00eda comida en un restaurante con una apariencia desagradable, un comprador online tampoco comprar\u00e1 en un sitio web en el que no conf\u00ede. Hay que esforzarse por construir la confianza de los clientes; al fin y al cabo, es dif\u00edcil de ganar, pero f\u00e1cil de perder.<\/p>\n<p>La confianza debe estar presente en todas las interacciones que el cliente tiene con su empresa. Incluya testimonios y opiniones de clientes en su sitio web, cumpla sus promesas y aseg\u00farese de que toda la informaci\u00f3n del sitio web es precisa y clara.<\/p>\n<p>En este art\u00edculo, ha descubierto los principales consejos para establecer un proyecto de comercio electr\u00f3nico con \u00e9xito. Puede poner en pr\u00e1ctica estas y otras estrategias sobre c\u00f3mo hacer ventas online, seg\u00fan el plan de ventas de su negocio. No se olvide de seguir los resultados y los comentarios de los clientes para seguir mejorando su tienda virtual.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 48px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":17855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[225],"tags":[311,174,184,186,181,310,309,189,177,175,312,315,316,314,187,183,182,180,313,176,178,185,173,179],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>e-Commerce: 5 acciones para aumentar las ventas online en 2021 - Algardata \u2013 We are technology. 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