{"id":18537,"date":"2021-04-16T15:58:46","date_gmt":"2021-04-16T15:58:46","guid":{"rendered":"https:\/\/www.algardata.com\/?p=18537"},"modified":"2021-04-19T10:48:47","modified_gmt":"2021-04-19T10:48:47","slug":"transicion-transformacion-y-aceleracion-digital","status":"publish","type":"post","link":"https:\/\/old.algardata.com\/es\/blog-es\/negocios-es\/transicion-transformacion-y-aceleracion-digital\/","title":{"rendered":"Transici\u00f3n, transformaci\u00f3n y aceleraci\u00f3n digital"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: #ffffff;background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" 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fusion-title-size-one\" style=\"margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:1.21;\"><span class=\"TextRun BCX0 SCXW238632439\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW238632439\">Transici\u00f3n<\/span><\/span><span class=\"TextRun BCX0 SCXW238632439\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW238632439\">,\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW238632439\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW238632439\">transformaci\u00f3n<\/span><\/span><span class=\"TextRun BCX0 SCXW238632439\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW238632439\">\u00a0y\u00a0<\/span><\/span><span class=\"TextRun BCX0 SCXW238632439\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW238632439\">aceleraci\u00f3n<\/span><\/span><span class=\"TextRun BCX0 SCXW238632439\" lang=\"ES-ES\" xml:lang=\"ES-ES\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW238632439\">\u00a0digital<\/span><\/span><span class=\"EOP BCX0 SCXW238632439\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h1><\/div><div class=\"fusion-sharing-box fusion-sharing-box-1 fusion-no-large-visibility boxed-icons article-social\" style=\"background-color:#ffffff;margin-top:60px;\" data-title=\"Transici\u00f3n, transformaci\u00f3n y aceleraci\u00f3n digital\" data-description=\"Transici\u00f3n,\u00a0transformaci\u00f3n\u00a0y\u00a0aceleraci\u00f3n\u00a0digital\" data-link=\"https:\/\/old.algardata.com\/es\/blog-es\/negocios-es\/transicion-transformacion-y-aceleracion-digital\/\"><div class=\"fusion-social-networks sharingbox-shortcode-icon-wrapper 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}<\/style><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 3.84%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column blog_article\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><img decoding=\"async\" class=\"lazyload size-full wp-image-18571\" title=\"artigo juan novo modelo gestao header 02 21 es\" src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/04\/artigo_juan_novo-modelo-gestao_header_02_21_es.png\" data-orig-src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/04\/artigo_juan_novo-modelo-gestao_header_02_21_es.png\" alt=\"artigo juan novo modelo gestao header 02 21 es\" width=\"800\" height=\"400\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27400%27%20viewBox%3D%270%200%20800%20400%27%3E%3Crect%20width%3D%27800%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/04\/artigo_juan_novo-modelo-gestao_header_02_21_es-200x100.png 200w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/04\/artigo_juan_novo-modelo-gestao_header_02_21_es-400x200.png 400w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/04\/artigo_juan_novo-modelo-gestao_header_02_21_es-600x300.png 600w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/04\/artigo_juan_novo-modelo-gestao_header_02_21_es-768x384.png 768w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/04\/artigo_juan_novo-modelo-gestao_header_02_21_es.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u00a1Ha llegado el momento! Tenemos que ponernos manos a la obra y empezar a trabajar en la recuperaci\u00f3n de nuestras empresas. <strong>Tenemos que empezar a abordar los retos que tenemos por delante, utilizando como base el conocimiento consolidado del impacto de la pandemia en las organizaciones.<\/strong><\/p>\n<p>No cabe duda de que hay que ACTUAR y la digitalizaci\u00f3n est\u00e1 en el centro de la agenda de la recuperaci\u00f3n econ\u00f3mica. Para ello, primero es necesario evaluar el estado de las organizaciones, para entender si la madurez digital es adecuada para la implementaci\u00f3n de:<\/p>\n<ol>\n<li><strong>\u00a0Transici\u00f3n digital<\/strong> &#8211; El inicio de la digitalizaci\u00f3n de las organizaciones. A ello se asocia la creaci\u00f3n de la presencia online (p\u00e1gina web, redes sociales) y la digitalizaci\u00f3n de algunos procesos.<\/li>\n<li><strong>\u00a0Transformaci\u00f3n digital<\/strong> &#8211; La implantaci\u00f3n de plataformas que sit\u00faan el negocio basado o altamente complementado en lo online. Colocaci\u00f3n de herramientas en la nube para apoyar la toma de decisiones y la desmaterializaci\u00f3n (procesos totales o casi totales).<\/li>\n<li><strong>\u00a0Aceleraci\u00f3n digital<\/strong> &#8211; Utilizaci\u00f3n de lo digital para ampliar el negocio a otros sectores o mercados.<\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"lazyload size-full wp-image-18551\" title=\"artigo juan novo modelo gestao imagem1 02 21 pt\" src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/04\/artigo_juan_novo-modelo-gestao_imagem1_02_21_pt.png\" data-orig-src=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/04\/artigo_juan_novo-modelo-gestao_imagem1_02_21_pt.png\" alt=\"artigo juan novo modelo gestao imagem1 02 21 pt\" width=\"800\" height=\"400\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27800%27%20height%3D%27400%27%20viewBox%3D%270%200%20800%20400%27%3E%3Crect%20width%3D%27800%27%20height%3D%27400%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/04\/artigo_juan_novo-modelo-gestao_imagem1_02_21_pt-200x100.png 200w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/04\/artigo_juan_novo-modelo-gestao_imagem1_02_21_pt-400x200.png 400w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/04\/artigo_juan_novo-modelo-gestao_imagem1_02_21_pt-600x300.png 600w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/04\/artigo_juan_novo-modelo-gestao_imagem1_02_21_pt-768x384.png 768w, https:\/\/old.algardata.com\/wp-content\/uploads\/2021\/04\/artigo_juan_novo-modelo-gestao_imagem1_02_21_pt.png 800w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Este orden de digitalizaci\u00f3n, discutible, s\u00f3lo sirve para que las empresas sean conscientes de que existen varios estados de madurez y que es necesario valorar qu\u00e9 procesos, soluciones o mecanismos hay que implantar, para avanzar en las distintas fases, para llevar a las empresas a un nuevo nivel de evoluci\u00f3n digital.<\/p>\n<p>Para ello, es necesario actuar. Acci\u00f3n para mirar lo digital o lo online de una manera diferente. Pensar el negocio para dar una respuesta basada en la tecnolog\u00eda, reforzada por la participaci\u00f3n activa de los empresarios\/emprendedores en la implantaci\u00f3n de soluciones de base digital. No es necesario transformar el producto, pero s\u00ed el negocio.<\/p>\n<p>Buscar y apuntarse a los marketplaces, implementar las nuevas tendencias (BigData, inteligencia artificial, Business Intelligence, soluciones Cloud, IoT) e incluirlas en los modelos existentes. Reforzar la innovaci\u00f3n y la comunicaci\u00f3n. Todo esto es esencial para poder reestructurar los modelos y relanzar las empresas, bas\u00e1ndose en nuevas habilidades y competencias, para asegurar lo fundamental: el crecimiento y la continuidad del negocio.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:50% !important;margin-top : 0px;margin-bottom : 0px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 0;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 0;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 48px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":10,"featured_media":18571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[225],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Transici\u00f3n, transformaci\u00f3n y aceleraci\u00f3n digital - Algardata \u2013 We are technology. 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